Eye Tracking is a technology that makes it possible for us to know exactly where a person is looking. Eye tracking works by reflecting invisible infrared light onto an eye, recording the reflection pattern with a sensor system, and then calculating the exact point of gaze using a geometrical model. Once the point of gaze is determined, it can be visualized and shown on a computer monitor.

Currently, some of the major uses for Eye Tracking analysis are academic research (e.g. cognitive science, psychology and medical research), market research (e.g. evaluations of advertising or package design) and in website usability studies.

You can purchase or rent Eye Tracking hardware and software for your own use, or you can simply hire the EyeTrackLab facility for one or more days to conduct a single study. Alternatively, you can commission us to conduct an eye tracking project for you.

Eye Tracker Sales

Objective Digital is the Australasian reseller for Tobii Technology Eye Tracking hardware and software.

Eye Tracker Rental

Rent an eye tracker month to month.

EyeTrackLab Facility hire

Our Sydney EyeTrackLab facility can be hired for one or more days to conduct your own eye tracking studies, with or without the support of one of our eye tracking consultants.

Eye Tracking Projects

Find out exactly where your people are looking! If you have a project which requires eye tracking research, we can conduct the eye tracking study for you.

Eye Tracking Training

We deliver a customised 1 day workshop in 'Eye Tracking'. The workshop covers all aspects of the Eye Tracking process.

Eye tracking hardware

Tobii Eye Tracking hardware

Tobii Technology Eye Tracking machines have commercial applications in the usability testing of websites and and to measure marketing effectiveness. Academic customers use the same products, primarily within cognitive psychology and vision research. Tobii also offers assistive technology solutions and OEM components for integration into various industry applications.

The Tobii T60, T60 XL and T120 Eye Trackers are integrated into a 17" or 24" TFT monitor. They are ideal for all forms of eye tracking studies with stimuli that can be presented on a screen, ranging from usability studies and market research to psychology studies, infant studies, reading studies, vision research and more.

The Tobii X60 and X120 Eye Trackers are standalone eye tracking units designed for eye tracking studies relative to any surface. They enable a variety of stimuli setups such as a TV or other displays, a projection screen or a physical object or scene. They are recommended for studies that require particular setups such shopping shelf tests, simulator set ups and face-to-face communication experiments.

Eye Tracking Software

Tobii Studio Eye Tracking software

Tobii Studio software offers a comprehensive platform for recording and analysing eye gaze and other data. It supports a broad range of studies ranging from usability testing and market research to psychology research and physiological experiments.

iMotions Attention Tool® software

Objective Digital is the Australasian reseller for iMotions Attention Tool® software, which has been specifically designed for market research.

Attention Tool® is the World leading Eye Tracking software within market research and the application combines Eye Tracking metrics, reading metrics and emotion metrics. The combination of these metrics gives unique insights into consumer behavior. The Attention Tool® clients include world-leading opinion lDenmark.

Contact us at info@ObjectiveDigital.com or 1300 85 80 15 to get a quote for the purchase or rental of Eye Tracking hardware or software, use of the EyeTrackLab or to commission an eye tracking study.