Objective Technology has opened a new cutting edge EyeTrackLab facility in Sydney. Fully equipped with the latest hardware and software from Tobii Technology and iMotions, it enables you to do efficient eye tracking testing of anything that can be presented on a screen... without large investments in technology!

And unlike many other eye tracking systems, is is very easy to use, no prior technical knowledge is required.

The EyeTrackLab facility can be hired for one or more days for you to conduct your own testing. Alternatively, you can commission us to conduct eye tracking projects for you.

Usability Lab, Sydney

In highly competitive markets, eye tracking is a standard usability procedure. Complementary to traditional methods you can objectively measure what elements engage and hold people’s attention, which visual cues drive users effectively, how decisions are made and much more.

Eye Tracking Lab, Sydney

Eye tracking is also a well established method for store shelf testing and for analyzing print ads, TV, direct marketing, online, in game and other visual advertising. It provides unique insights into saliency, interest, gaze path, and impact of brand, packaging and placement.

Tobii Studio Software

Use a Tobii Eye Tracker to study where users and consumers are looking on a website, shelf layout, packaging or anything else! The Tobii Studio™ analysis software provides powerful tools for easily quantifying, analyzing andvisualizing the eye gaze and other data.

Eye tracker setups

The EyeTrackLab, Sydney is located within the City Group Rooms at 11/60 York Street, Sydney. In addition to the lab facility rental, we also offering guidance and expert consultation.

Please contact our Eye Tracking experts today!

Call James Breeze on 1300 85 80 15 or mail at jbreeze@objectivedigital.com